Product Management
This 8-week Product Management Certificate Program offers a fast-paced, practical dive into the core functions of modern product managers. From customer discovery to Agile workflows, roadmapping, MVPs, and go-to-market strategy, this course is designed to equip learners with the tools, frameworks, and confidence to lead products in tech, SaaS, and consumer markets.
Duration: 8 Weeks (3 sessions/week) | Format: Live Online or In-Person | Estimated Learning Hours: ~96
Designed for: Aspiring product managers, business professionals, startup founders, tech team leads
Skill Level: Beginner to Intermediate
Program Overview
This 8-week Product Management Certificate Program offers a fast-paced, practical dive into the core functions of modern product managers. From customer discovery to Agile workflows, roadmapping, MVPs, and go-to-market strategy, this course is designed to equip learners with the tools, frameworks, and confidence to lead products in tech, SaaS, and consumer markets.
Students gain hands-on experience creating user personas, product requirement documents (PRDs), roadmaps, and metrics dashboards—culminating in a capstone where they present a product pitch and strategy deck.
Core Courses
1. Introduction to Product Management & Role Landscape
Hours: 12
Prerequisites: None
Summary
Explore what product managers do, the different types of PMs (tech, growth, platform), and how they collaborate with teams across engineering, design, and marketing.
Learning Outcomes
- Understand the PM’s role in different company stages
- Recognize key responsibilities and daily workflows
- Identify core soft and strategic PM skills
2. Customer Discovery & Market Research
Hours: 12
Prerequisites: None
Summary
Learn how to define real problems, segment customers, and conduct interviews and surveys to validate market needs.
Learning Outcomes
- Build and test hypotheses through customer research
- Create user personas and problem statements
- Analyze competitive landscapes and gaps
Course Learning Outcomes
Upon completing TBS’s AI & Python program, you will be able to:
- 3. Product Strategy & Vision
- Hours: 12
- Prerequisites: Course 2
- Summary
- Define product goals aligned with business outcomes. Learn to craft product visions, define north star metrics, and prioritize strategic initiatives.
- Learning Outcomes
- Develop clear product vision and positioning
- Align goals with business OKRs
- Communicate strategy to stakeholders
- 4. Agile Product Development & MVP Design
- Hours: 12
- Prerequisites: Course 1
- Summary
- Dive into Agile methodology, Scrum, Kanban, and MVP design. Work with user stories, sprint cycles, and feature scoping.
- Learning Outcomes
- Write epics, user stories, and acceptance criteria
- Plan sprints and define MVP feature sets
- Facilitate sprint planning and retrospectives
5. Roadmapping, Prioritization, and Product Planning
Hours: 12
Prerequisites: Course 3 or 4
Summary
Learn practical techniques for prioritizing features (RICE, MoSCoW), managing scope creep, and communicating product roadmaps.
Learning Outcomes
- Create and present visual product roadmaps
- Use prioritization frameworks effectively
- Balance short-term wins vs long-term vision
6. Data-Driven Decision Making for PMs
Hours: 12
Prerequisites: Basic Excel or analytics familiarity
Summary
Equip yourself with skills to define KPIs, analyze user behavior, run A/B tests, and track success.
Learning Outcomes
- Define and track key product metrics (activation, retention)
- Use product analytics tools (Mixpanel, GA, Amplitude)
- Design and interpret basic A/B tests
7. Go-To-Market Strategy & Product Launch
Hours: 12
Prerequisites: Course 2 or 3
Summary
Understand how to work with marketing and sales to plan a successful product launch, positioning, and user adoption.
Learning Outcomes
- Design GTM plans including messaging and channels
- Align with cross-functional teams pre/post launch
- Monitor feedback loops post-launch
8. Capstone Project: Build & Pitch a Product Strategy
Hours: 12
Prerequisites: Completion of prior courses
Summary
Students develop a full product strategy, roadmap, MVP plan, and GTM brief for a mock product—then present to peers or mentors.
Learning Outcomes
- Synthesize research, planning, and strategy
- Present a pitch deck with roadmap and MVP scope
- Receive structured peer and mentor feedback
Ready to Transform Your Career?
At TBS, we see product management as more than just overseeing development—it’s the strategic core of innovation, user experience, and business growth. Enroll in the TBS Product Management program to master market-driven thinking, align cross-functional teams, and become the leader who delivers products that truly matter. Join us at TBS and get ready to shape the future of tech-driven solutions. Enroll now to accelerate your journey toward becoming a top-tier product management professional.